Merck Vaccines Product Site Design
Process:
Interview business stakeholders to define vaccine product page priorities
Apply user research to inform design direction and prioritization of features and content strategy
Promote a user-centered design process within digital engagement teams to meet vaccine marketing objectives for web and mobile projects
Coordinate with marketing team to maintain consistency with email and advertising deliverables
Deliver responsive redesigns to increase usability and produce a more versatile design system
Previous layout created challenges with responsive web requirements for various device sizes.
Users struggled with navigation and safety content requirements interfering with UI.
Content strategy not focused on user needs, resulting in poor implementation, lack of calls-to-action, and persuasive data, which users identified as important.
Responsive layout wireframes and revised global header adds more flexibility and optimized for various screen sizes
