Wayfair Major Promo Tool

Wayfair needed to update a tool that creates and manages promotional campaign web pages and app experiences.

Process:

• Conducted user interviews of Wayfair employees responsible for creating and managing promotional experiences

• Documented points of pain with the existing tool

• Created rough sketches for navigational concepts and restructured information architecture Consulted with the engineering team to learn what was feasible

• Met with internal application UI design team to maintain consistency with new pattern library

• Designed a prototype and reviewed it with the user group to confirm it aligned to mental model and workflow