screenshot of Wayfair website
Wayfair Major Promo Tool

Wayfair Promotions Content Management

Wayfair struggled with inefficiencies in the web app used to create and manage content and promotional campaigns curating products.

My role in the project included:

Meeting with internal users to evaluate workflow issues informed the design process to create a more efficient experience and flexible tool for new features.

screenshot of Wayfair website
image of whiteboard showing design process
screenshot of Wayfair website
Wayfair Black Friday Promo Page
screenshot of mobile Wayfair website
Mobile Web