Wayfair Major Promo Tool
Wayfair Promotions Content Management
Wayfair Promotions Content Management
Wayfair struggled with inefficiencies in the web app used to create and manage content and promotional campaigns curating products.
Wayfair struggled with inefficiencies in the web app used to create and manage content and promotional campaigns curating products.
My role in the project included:
My role in the project included:
Conducted user interviews of Wayfair employees to learn about their responsibilities and challenges
Documented points of pain with the existing web app
Conducted a cross-functional design workshop with the product manager and engineers to review wireframes
Met with design management team to maintain consistency with recently updated pattern library
Designed a prototype and reviewed with cross-functional team
Meeting with internal users to evaluate workflow issues informed the design process to create a more efficient experience and flexible tool for new features.
Meeting with internal users to evaluate workflow issues informed the design process to create a more efficient experience and flexible tool for new features.
Wayfair Black Friday Promo Page
Mobile Web