Wayfair Major Promo Tool

Wayfair Major Promo Tool

Wayfair needed to update a tool that creates and manages promotional campaign web pages and app experiences.


  • Conducted user interviews of Wayfair employees responsible for creating and managing promotional experiences

  • Documented points of pain with the existing tool

  • Created rough sketches for navigational concepts and restructured information architecture Consulted with the engineering team to learn what was feasible

  • Met with internal application UI design team to maintain consistency with new pattern library

  • Designed a prototype and reviewed it with the user group to confirm it aligned to mental model and workflow

Meeting with internal users to evaluate workflow issues informed the design process to create a more efficient experience and flexible tool for new features.

Wayfair Layout Wireframe
Wayfair Black Friday Promo Page
Mobile Web